Tips for a successful omni-channel selling strategy

Small business remains the backbone of the U.S. economy. And as the economy continues to recover from the recession of 2008, many small businesses — like jewelers — are aiming to grow their businesses

One of the key areas that a small business should review is their omni-channel strategy. In this day of bricks and clicks, customers are looking for a seamless shopping experience whether purchasing online using a laptop computer, a mobile device or making a visit to a physical store.

For the past five years, UPS®, in conjunction with comScore®, has surveyed the retail landscape and published the UPS Pulse of the Online Shopper™. This year, a subset of the data was gleaned for the luxury, non-apparel market. A number of the results are especially thought-provoking for small- and medium-sized businesses selling high-value goods.

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